NPR sponsor round table

LEVERAGE PUBLIC RADIO'S TRUSTED BRAND TO MAGNIFY YOURS

Independent, Noncommercial, Mission Driven

Influential leaders and lifelong learners turn to Public Radio for intelligent and insightful radio, connecting them with the issues of the day and the visions of tomorrow. 


Public Radio stations carry trusted national and international news from multiple national public radio networks with local teams covering state, regional, and local issues with the same thoughtful perspective.

Connect With The People Who Shape Our World

Educated

Influential

Educated

2.6x more likely to have a post graduate degree

Affluent

Influential

Educated

1.6x more likely to have household income greater than $100k

Influential

Influential

Influential

1.9x more likely to work in management, business or finance

Cultural

Community Minded

Influential

2.1x more likely to attend a symphony or concert

Community Minded

Community Minded

Community Minded

1.8x more likely to donate money to social care causes

Adventurous

Community Minded

Community Minded

1.5x more likely to have taken 3+ domestic trips this year

Graph showing NPR news has growing influential audience

Sponsorship Generates Results

Build a Connection with our Audience, Instilling a Halo Effect that Drives Brand Preference

77% hold a more positive opinion of companies that support public radio.


75% take direct action as a result of sponsorship.


70% prefer to buy products or services from public radio sponsors.





 

Scarborough 18+ August 2017-August 2018

NPR Sponsorship Survey, Lightspeed Research March 2019

GfK MRI Doublebase 2019

Public Radio Delivers

Providing the highest concentration of educated, affluent, and community minded individuals, Public Radio delivers an influential audience.

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