Personalized Service

Public Radio Advertising Alliance (PRAA) creates a customized business sponsorship campaign that aligns your brand with a trusted source for information while building a connection with our highly sought-after audience, optimizing your marketing efforts on public media stations on-air, online, and on demand.

Our passion is to help your business tell the story you want to tell. We are committed to audience and public radio station research, consultation on creative messaging, and developing a targeted plan than enhances your story and promotes your brand’s growth.

Extensive Experience

PRAA has a direct relationship within the public radio system with more than 25 years experience working with agencies, businesses, and nonprofits to develop and implement business sponsorship campaigns on local public radio stations that deliver their marketing goals.

Trusted Partner Across Multiple Industries

By blending our experience, integrity, and keen public media insight, we have become a trusted partner and valuable resource across multiple industries including: Automotive, Agritourism, Education, Energy, Retail, Financial, Healthcare, Hospitality, Tourism, Non-Profits, Entertainment, Media, Real Estate 

Our History

Public Radio Advertising Alliance (PRAA) began as a collaborative partnership funded by The Corporation for Public Broadcasting to facilitate business sponsorship campaigns through a central sales unit for organizations seeking to have on-air campaigns on multiple North Carolina public radio stations. In 2004, the partnership was privatized as Public Radio Advertising Alliance under the leadership of the project’s statewide sales director, Jane McClanahan, now the President of PRAA. 

The company has since expanded its scope and currently works with agencies and organizations with broader strategic footprints to leverage the marketing opportunities available on public radio stations locally, regionally, and across the country.