Public Radio Advertising Alliance specializes in helping you create and execute customized, strategic campaigns that target individual stations in regions or key markets through multiple platform sponsorship on local public radio stations.
RADIO - On-air messages written in an objective style that listeners expect and appreciate
DIGITAL -Display and audio ads optimized to engage high value customers on all platforms and screens in a brand-safe environment
PODCASTS - Messages voiced by a station announcer lending familiarity, plus capability to geo-target listeners
Because of public radio’s non-profit status, on-air credits require a different approach and are heard in a credible environment, free from commercial clutter, keeping listeners engaged. Announcements are voiced by local talent and describe your products and services. Messages can also be mission or cause related.
PRAA can help you with the development of messages based on your marketing goals.
Public Radio attracts an affluent, educated, professional, and highly engaged audience not easily reached by traditional media.
Public media stations have a growing position of in-market dominance across on-air and digital platforms and connect you with loyal, influential listeners in targeted, local markets to help you reach your strategic objectives.
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